What is a ‘sales funnel’?
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What is a ‘sales funnel’?

A sales funnel is a concept used to describe the sales and marketing functions, that refers to the journey that a potential customer takes towards purchasing a product or service.

It is often depicted as a visual representation of a funnel, where the top of the funnel represents the initial stage of awareness, and the bottom of the funnel represents the final stage of making a purchase.

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