Where is ‘null island’?
World Geodetic System, PIRATA system, orthodromes, Strava Null Island, Strava, Zero Zero Island, Colonel Bleep, the Most Real of Fictional Places, intersection of the Equator and the Prime Meridian, geography, mapping, WGS84 geographic coordinate system, World Geodetic System 1984 WGS84, The Equator, 0 latitude 0 longitude coordinates, 0 latitude 0 longitude, longitude, latitude, default location, cartography, geographers, cartographers, Equator Prime Meridian intersection, Prime Meridian, Equator, Null island Chris Shirley MA FRGS World Geodetic System, PIRATA system, orthodromes, Strava Null Island, Strava, Zero Zero Island, Colonel Bleep, the Most Real of Fictional Places, intersection of the Equator and the Prime Meridian, geography, mapping, WGS84 geographic coordinate system, World Geodetic System 1984 WGS84, The Equator, 0 latitude 0 longitude coordinates, 0 latitude 0 longitude, longitude, latitude, default location, cartography, geographers, cartographers, Equator Prime Meridian intersection, Prime Meridian, Equator, Null island Chris Shirley MA FRGS

Where is ‘null island’?

Null Island is a fictional island that is located at the intersection of the Equator and the Prime Meridian, which is the point on the earth's surface where latitude and longitude are both 0 degrees. In reality, there is no actual island at this location, but the name is often used to refer to the coordinates (0,0) in mapping systems.

Read More
What is a ‘sales funnel’?
get action, create desire, maintain interest, attract attention, advertising theory, sales theory, Awareness Interest Desire Action, Action, Desire, Interest, Awareness, advertising, marketing theory, marketing funnel, business management, business, The marketing funnel, sales funnel, attract attention maintain interest create desire get action, AIDA sales model, Elias St. Elmo Lewis Chris Shirley MA FRGS get action, create desire, maintain interest, attract attention, advertising theory, sales theory, Awareness Interest Desire Action, Action, Desire, Interest, Awareness, advertising, marketing theory, marketing funnel, business management, business, The marketing funnel, sales funnel, attract attention maintain interest create desire get action, AIDA sales model, Elias St. Elmo Lewis Chris Shirley MA FRGS

What is a ‘sales funnel’?

A sales funnel is a concept used to describe the sales and marketing functions, that refers to the journey that a potential customer takes towards purchasing a product or service.

It is often depicted as a visual representation of a funnel, where the top of the funnel represents the initial stage of awareness, and the bottom of the funnel represents the final stage of making a purchase.

Read More
What is the ‘system 1 brain’ and how can I understand it better?
quick decisions, intuitive judgments, characteristics, influencing your judgments, emotional cues, rational analysis, reflective, deliberate, mental shortcuts, heuristics, conscious awareness, Thinking, Fast and Slow, Amos Tversky, Daniel Kahneman, psychologist, System 2 brain, System 1 brain Chris Shirley MA FRGS quick decisions, intuitive judgments, characteristics, influencing your judgments, emotional cues, rational analysis, reflective, deliberate, mental shortcuts, heuristics, conscious awareness, Thinking, Fast and Slow, Amos Tversky, Daniel Kahneman, psychologist, System 2 brain, System 1 brain Chris Shirley MA FRGS

What is the ‘system 1 brain’ and how can I understand it better?

The "system 1 brain" refers to a term used in behavioural psychology to describe the part of the brain that operates automatically and unconsciously, using heuristics, or mental shortcuts, to make quick and intuitive judgments and decisions.

This system is often contrasted with the "system 2 brain," which is more deliberate and reflective and uses rational analysis to make decisions.

Read More
What is ‘misogi’ and how can it be applied to modern life?
outdoor activities, mental challenge, emerging stronger, purify the body, clear the mind, relationships, career development, personal growth, running, swimming, hiking, Shintoism, spiritual cleansing, purification, Japanese concept, Misogi Chris Shirley MA FRGS outdoor activities, mental challenge, emerging stronger, purify the body, clear the mind, relationships, career development, personal growth, running, swimming, hiking, Shintoism, spiritual cleansing, purification, Japanese concept, Misogi Chris Shirley MA FRGS

What is ‘misogi’ and how can it be applied to modern life?

In modern life, the concept of misogi can be applied in various ways, both in a literal sense and in a more metaphorical sense. Some people practice misogi through outdoor activities such as hiking, swimming, or running, which can help clear the mind and purify the body. For example, some people participate in polar bear plunges, where they immerse themselves in icy waters as a form of physical and mental challenge, pushing themselves beyond their comfort zones.

Read More
What is ‘Genchi Genbutsu’ and how can it help businesses?
first-hand observation, business, manufacturing process, go to the source, understand a problem, Toyota vehicles, Toyota Production System, Encouraging continuous improvement, Enhancing customer experience, Reducing waste, go and see for yourself, Japanese phrase, Genchi Genbutsu Chris Shirley MA FRGS first-hand observation, business, manufacturing process, go to the source, understand a problem, Toyota vehicles, Toyota Production System, Encouraging continuous improvement, Enhancing customer experience, Reducing waste, go and see for yourself, Japanese phrase, Genchi Genbutsu Chris Shirley MA FRGS

What is ‘Genchi Genbutsu’ and how can it help businesses?

The idea behind Genchi Genbutsu is that in order to truly understand a problem or situation, it is necessary to go to the place where the problem is occurring and observe it firsthand. This can involve everything from watching a manufacturing process to talking to customers in a retail environment. By going to the source of the problem, managers can gain a deeper understanding of the issue and develop more effective solutions.

Read More
What is design thinking?
iteration, prototype and test, ideate potential solutions, define the problem, empathize with users, complex problems, innovative solutions, business, engineering, design, psychology, Design thinking Chris Shirley MA FRGS iteration, prototype and test, ideate potential solutions, define the problem, empathize with users, complex problems, innovative solutions, business, engineering, design, psychology, Design thinking Chris Shirley MA FRGS

What is design thinking?

Design thinking is a problem-solving approach that puts the needs and perspectives of the end users first and seeks to empathize with them in order to arrive at innovative solutions to complex problems.

Read More