What is design thinking?

iterationprototype and testideate potential solutionsdefine the problemempathize with userscomplex problemsinnovative solutionsbusinessengineeringdesignpsychologyDesign thinking
Written By Chris Shirley MA FRGS

Design thinking is a problem-solving approach that puts the needs and perspectives of the end users first and seeks to empathize with them in order to arrive at innovative solutions to complex problems.

 

It is a human-centred approach to innovation that draws on techniques from a range of disciplines including psychology, design, engineering, and business.

 

Design thinking typically involves the following steps: empathize with users, define the problem, ideate potential solutions, prototype, and test.

 

This iterative process helps ensure that the solution being developed is grounded in a deep understanding of the user's needs and is tested and refined through iteration.

 

The ultimate goal of design thinking is to develop innovative solutions that are both desirable from the user's perspective and feasible from a technical and business perspective.

Chris Shirley MA FRGS

About the Author: Chris is the founder of Hiatus.Design, a website design and branding studio that works with brands all over the world, a former Royal Marines officer and former risk advisor to the BBC.

Chris has travelled in over 60 countries, is a fellow of the Royal Geographical Society (FRGS), a Guinness World Record holder for rowing over 3500 miles across the Atlantic Ocean, a Marathon des Sables finisher, and has worked with Hollywood actors, world–renowned musical artists and TV personalities!

https://www.hiatus.design
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