What is a ‘sales funnel’?
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What is a ‘sales funnel’?

A sales funnel is a concept used to describe the sales and marketing functions, that refers to the journey that a potential customer takes towards purchasing a product or service.

It is often depicted as a visual representation of a funnel, where the top of the funnel represents the initial stage of awareness, and the bottom of the funnel represents the final stage of making a purchase.

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What is ‘Genchi Genbutsu’ and how can it help businesses?
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What is ‘Genchi Genbutsu’ and how can it help businesses?

The idea behind Genchi Genbutsu is that in order to truly understand a problem or situation, it is necessary to go to the place where the problem is occurring and observe it firsthand. This can involve everything from watching a manufacturing process to talking to customers in a retail environment. By going to the source of the problem, managers can gain a deeper understanding of the issue and develop more effective solutions.

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What is design thinking?
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What is design thinking?

Design thinking is a problem-solving approach that puts the needs and perspectives of the end users first and seeks to empathize with them in order to arrive at innovative solutions to complex problems.

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