What is ‘Genchi Genbutsu’ and how can it help businesses?
The idea behind Genchi Genbutsu is that in order to truly understand a problem or situation, it is necessary to go to the place where the problem is occurring and observe it firsthand. This can involve everything from watching a manufacturing process to talking to customers in a retail environment. By going to the source of the problem, managers can gain a deeper understanding of the issue and develop more effective solutions.