What is ‘Genchi Genbutsu’ and how can it help businesses?

What is ‘Genchi Genbutsu’ and how can it help businesses?

The idea behind Genchi Genbutsu is that in order to truly understand a problem or situation, it is necessary to go to the place where the problem is occurring and observe it firsthand. This can involve everything from watching a manufacturing process to talking to customers in a retail environment. By going to the source of the problem, managers can gain a deeper understanding of the issue and develop more effective solutions.

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